The floral industry is easy to navigate for entrepreneurs and aspiring florists if they have the resources needed to help them get started. In my experience, it helps to have at least one resource on flower varieties and care for those specific varieties, some books with visual inspiration, and a resource on familiarizing yourself with the business side of the industry.
This list of books is the perfect library to give any startup florist the background they need to grow.
The Flower Recipe Book serves as a guide for design inspiration as well as practical techniques and the care and seasonality of flower varieties. You will have step-by-step guides to help you as you work with flowers and gain confidence and an eye for the flower aesthetics that are adored today.
This book is a beautiful source of visual inspiration for natural, seasonal arrangements. The designs are elegant and remind me of those that you would see in an old oil painting or a dutch castle. I love Bringing Nature Home because it brings the art back into floral design; using asymmetry, unexpected texture, and organic shapes to create arrangements that are natural and flowing. It also emphasizes the beauty in seasonality and ‘imperfect’ flowers.
The 50 Mile Bouquet is an important read for anyone in the floral industry. It is a quick education on the current system of mass flower importation, which is very unsustainable to the earth. It highlights how the industry is shifting to conscious sourcing and selecting seasonal flowers that are grown locally, and ideally, organically. In this book, you will be introduced to farmers that own small, environmentally sustainable flower farms and conscious floral designers that source from these local flower farms as well as farmers markets and their own cutting gardens. The 50 Mile Bouquet also has a seasonality guide and helpful resources on the ‘Slow Flower Movement’.
When I set out to start my own floral design business, I had the flower care guides and inspirational design books, but I couldn’t find a good source on starting and running the business side of it. I developed a strategy that worked quickly and didn’t require an upfront investment, and wanted to share that with other flower entrepreneurs. I wrote From Seed to Bloom: A comprehensive guide to starting and growing a home based floral design business , because as I was growing my business, I realized that a lot of budding florists had trouble with financially backing their business, sourcing flowers in a sustainable way, booking clients and dealing with the logistics of putting on an event. I wanted to teach the strategy that I used from scratch; involving minimal upfront investment, creating a portfolio, booking clients and expanding a business organically. With this book, many questions will be answered for new florists to save them time and money and flourish as a floral designer.