Below is an excerpt from the book From Seed to Bloom on one way to build exposure for your business:
HOW TO ORGANIZE A PHOTO SHOOT
The best way to build your portfolio from scratch is by organizing photo shoots with industry professionals. This is the fun part! You can dream up the most creative, expressive vision and bring it to life with other industry professionals.
The most important elements to your photo shoot are your arrangements and having a talented photographer to capture them. It is even better if you have curated details: models in costume, a killer venue, a tasteful tablescape and unique paper products. The point of the shoot is not only to get your portfolio built, but it is also a fantastic way to get published and start building your reputation.
Getting published not only gets your name out there to clients and other vendors, but it also shows potential clients that you are professional and trustworthy, not to mention that your work is beautiful.
Some Keys to Making the Most of your Photo Shoots
- Include lots of details. From the paper products to the napkins, vases, boutonnieres, and chair garlands. And each detail needs to be consistent in style, unpredictable and lovely.
– Work with professionals. Especially those who have been published before!
– Go all out on the florals. Make your most beautiful work stand out!
– Use a Pinterest board to organize your vision and have everyone involved collaborate on the board too.
– Have a schedule and give yourself extra time.
￼- Take lots of photos for social media (Instagram, Facebook, and your blog). Even though the photographer is shooting, it’s a great way to market yourself with your behind the scenes shots.
– Source vases from thrift stores, antique shops, craft stores and the like.
When the shoot is complete and the images are ready, it’s time to send them away to publishers. The easiest way to get published is online via an industry blog. For the wedding industry, Style Me Pretty, Wedding Chicks, and Grey Likes Weddings are the top wedding blogs. Also consider local blogs and even local magazines. When you send out your shoot, include as much content as possible and all of the relevant vendor information.
If and when you eventually get published, make sure to share it on your blog and social media accounts.
Read more about growing your floral design business in the book here!